RETAIL COMMERCIAL COLLEGE

The Retail Commercial College is designed for professionals and business owners in the FMCG, Retail, and Distribution sectors who want to dominate their markets, lead winning sales teams, and deliver exceptional results on the field.
We don’t just teach theory, we build commercial warriors who execute with precision, drive profitability, and win consistently.
Enroll today and gain the strategic and practical skills you need to stand out in the FMCG and retail space.

Transform Your Retail Career Master Route-to-Market Excellence.

About the Retail Commercial College

At the Retail Commercial College, we equip you with core competencies that drive FMCG growth and retail execution
Our curriculum blends real-world case studies, hands-on simulations, and field-tested frameworks used by top-performing multinationals.
You’ll master the full Route-to-Market strategy: from channel development and merchandising, to distributor management, trade marketing, field sales leadership, and commercial planning.
Every course is designed and taught by industry veterans who have spent years leading commercial success across Africa’s most competitive FMCG and retail brands.

Our Impact in Numbers

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We are not another training company — we are a transformation partner.

Companies We Have Trained

Our work speaks for itself. We’ve delivered high-impact programs to some of Africa’s most respected organizations, including:

…and hundreds of fast-growing SMEs redefining their retail and distribution excellence.

What You’ll Learn

By enrolling in the Retail Commercial College, you’ll gain the tools, mindset, and strategies to deliver retail excellence and route-to-market mastery. Key modules include:

Fundamentals of Route-to-Market Strategy

Distributor and Channel Management

Field Sales Leadership and Territory Optimization

Trade Marketing and Retail Visibility

Customer Development and Merchandising Execution

Data-Driven Sales Planning and Performance Tracking

Each module is designed to move you from learning to implementation ensuring you can immediately apply what you learn to real-world retail and FMCG challenges.

What You’ll Get by Enrolling

When you join the Retail Commercial College, you don’t just gain knowledge, you gain an advantage. Here’s what you get:

 

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Certificate from Global Sales University recognized by top FMCG employers

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Learn at your own pace -100% self-paced and flexible. No disruption to your work.

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Highly practical & interactive — Includes roleplays, assignments, peer reviews & gamified sessions

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Instructor-led sessions —Learners want to ask questions and interact with trainers.

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Field assignments and simulations that mirror real-life FMCG execution

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Networking opportunities with Africa’s top sales and retail professionals

Testimonials From Our Alumni

Why Choose Global Sales University

When you think of sales and retail leadership training in Africa, you think Global Sales University. Here’s Why Top Sales Teams and Performers Are Choosing Global Sales University

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Learn at your own pace
100% self-paced and flexible. No disruption to your work.

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Online, global access
Join from anywhere, anytime.

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Highly practical & interactive
Includes roleplays, assignments, peer reviews & gamified sessions.

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Target-focused
Every module is built around helping you and your team hit real sales goals.

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Instructor-led sessions
Learners want to ask questions and interact with trainers.

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Globally recognized certificate
Showcase your upgraded skills with confidence.

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Top-notch Design
Designed to help you become a top-performing, modern-day sales consultant.

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Globally Compatible
We have multiple faculties from multiple countries including Nigeria, Ghana, South Africa etc

Ready to Build a Winning Retail Career?

Join hundreds of professionals mastering FMCG and retail excellence at Global Sales University’s Retail Commercial College.
Click below to enroll today and start your journey to becoming a high-performing retail and commercial leader.

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