Stop Selling.
Start Consulting.
The Fundamentals of Selling Program (FSP) is not just a course. It is a 30-day transformation into a Trusted Sales Consultant.
75% of buyers don't trust sellers.
They don't want to be sold to. They want to be understood.
If you are pushing products, you are already losing.
Become the Expert.
FSP Cohort 2 transforms you from a transactional seller into a
Trusted Sales Consultant.
Build trust quickly. Solve real problems. Close deals faster.
Why Top Teams Choose FSP.
Don't just take our word for it. Hear from the professionals who have transformed their careers and businesses with our training.
Business Development Impact
Testimonials
"Everything we learned was something I could relate with because I'm a field marshal."
Real Estate Sales Mastery
MD, Dangal Ltd
"Explosive practical sessions. We learned the technology and skills behind what we do."
Financial Services Growth
Cohort 1 Graduate
"I learned the difference between transactional and solutional selling. The roleplays were real-life."
Senior Sales Professional
Gerald Igonu, Founder Eruptify
"Transactions happen in the domain of emotion. The checklists gave us immediate results."
B2B Sales Transformation
Duplo Team Member
"I used to shy away from sales. I learned that empathy and listening are the core of value creation."
Your Story is Next
Join Cohort 2 and transform your sales career just like they did.
Who belongs in Cohort 2?
Struggling Sellers
Salespeople pushing hard but seeing poor results, ready to break the cycle.
Ambitious Entrepreneurs
Founders who need to hit aggressive revenue targets with modern skills.
Career Switchers
Professionals entering high-stakes industries like Tech, SaaS, or Real Estate.
Sales Leaders
Managers who need a proven framework to train their teams.
Curriculum.
What you will master in 30 days.
Habits of High Performers
Cultivate the mindset and discipline of the top 1%.
Process-Led Selling
Master the scientific approach to moving deals forward.
Trust Building
Connect with total strangers and build instant credibility.
Prospecting Mastery
Find high-value, qualified prospects without wasting time.
Persuasive Pitching
Deliver presentations that convince, not just inform.
Objection Handling
Turn 'No' into 'Yes' with professional rebuttals.
AI for Sales
Leverage modern AI tools to sell smarter and faster.
Closing Deals
The art of asking for the business and getting signed contracts.
World-Class Faculty
Learn from the veterans of African sales.
Africa’s leading sales trainer. Has trained over 10,000 salespeople and brands like MTN, SeamlessHR, and Coca-Cola.
Sales execution expert from South Africa with 18 years of experience. Expert in B2B and B2C revenue growth.
Investment
Choose the path that fits your goals.
Individual
For solo professionals & freelancers
- 30-Day Self-Paced Learning
- Global Certificate
- Roleplays & Assignments
- 1 Month Post-Training Support
Corporate
For teams of 5+ persons
- All Individual Benefits
- Weekly Team Reports
- Custom Sales Planner
- Process Optimization Templates
Global Sales University
14 Amara Olu Street, Agidingbi Ikeja, Lagos
training@salesruby.com
+234 909 781 2088
Fundamentals of Selling Program
Global Sales University By SalesRuby.
Who is FSP1 Meant For?
.01
Sales people who are struggling with poor or average performance and do believe that more is possible
.02
Entrepreneurs who want to achieve their ambitious sales target and seeks to do so by learning selling skills that are relevant today
.03
Sales professionals who are making a lot of efforts but closing very few deals. Those who know that their selling skills are old styled and not
.04
Sales people working in industries where core selling skills are required to get meaningful results like real estate, technology sales, retail/FMCG, pharmaceuticals, SaaS etc
If you’re tired of average or poor performance and you want a sales training that can help you deliver result and achieve your target this year, this is for you.
Here’s Why Top Sales Teams and Individual Performers Are Choosing FSP1
Not just another online sales course. This is why we have over 80% recommendation rate!
.01
Learn at your own pace
100% self-paced and flexible. No disruption to your work.
.02
Online, global access
Join from anywhere, anytime.
.03
Highly practical & interactive
Includes roleplays, assignments, peer reviews & gamified sessions.
.04
Target-focused
Every module is built around helping you and your team hit real sales goals.
.05
Instructor-led sessions
Learners want to ask questions and interact with trainers.
.06
Globally recognized certificate
Showcase your upgraded skills with confidence.
.07
Top-notch Design
Designed to help you become a top-performing, modern-day sales consultant.
.08
Globally Compatible
We have multiple faculties from multiple countries including Nigeria, Ghana, South Africa etc
Now, here’s What You’ll Learn
Habits of high-performing sales professionals and how you can cultivate them
Sales process mastery and how to adopt process-led selling
How to connect with total strangers and build trust since you can achieve 100% more sales just doing so
How to find high-value, very qualified prospects easily
Delivering persuasive sales pitches & convincing presentations
How to handle sales objections like a pro. This skill will help you close 50% more
How to make effective cold calls and booking meetings
How to use AI tools to sell smarter and faster
Are you unsure whether this is for you? And saying…
“But I don’t like online learning…”
We get it — most online trainings are boring and passive.
FSP1 is different. It’s built around:
- Games & roleplays to keep learning exciting
- Peer-to-peer review for deeper insights
- Bite-sized lessons so you can learn fast, retain more, and apply immediately
This is not another Zoom lecture. This is learning by doing — fun, flexible, and focused.
“A month feels long…”
That’s why FSP1 is self-paced — so you never fall behind.
Even if you’re on a project, you can:
- Watch lessons on your own time
- Pause and resume anytime
- Apply what you learn immediately in real-life selling situations
And because the learning is spaced out with short, engaging sessions, you retain more without ever feeling overwhelmed.
“Is it really practical?”
Absolutely. FSP1 is not theory-heavy — it’s action-focused.
You’ll roleplay with real-world scenarios, practice sales calls, handle objections live, and get actionable feedback.
Every module is about doing, not just learning.
TESTIMONIALS
MEET THE INSTRUCTORS
🇳🇬 Bunmi Jembola
Bunmi Jembola is Africa’s leading sales trainer with a decade-long history training Africa’s biggest brands including MTN, SeamlessHR, Coca Cola, Flour Mills PLC etc. BJ has had the opportunity to train over 10,000 sales people and business owners as well as over 1,000 organizations.
Winston Nolan 🇿🇦
Wnston Nolan is one of Africa’s best trainers on sales execution and revenue growth. For almost two decades he has helped over 10,000 sales people win. South Africa’s. Brings nearly 18 years of frontline sales experience, spanning both B2B and B2C environments
🏁 The Goal of FSP1 Is Simple
To transform you from just another seller to a trusted consultant — someone your buyers respect, prefer, and buy from. Join the top 10% salespeople today and stand out.
🎓 Graduate with a Global Certificate
Upon completion, you’ll receive a recognized Certificate of Completion issued by SalesRuby, Africa’s best sales enablement organization which you can proudly add to your portfolio, resume, or LinkedIn.
Individual Subscription
1 - 4 Persons-
Practical self-paced learning lasting 1 full month
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Multiple class work, roles play and assignment
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Support for one month after training
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Certificate of completion
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Insights on how to use AI tools to close deals
Corporate Subscription
5 or more Persons-
ALL benefits in Gold (Individual Subscription)
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Weekly report for the team
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Weekly report for the team
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Sales Process Template for You to Optimize How You Sell
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Sales Planner for Your Sales Team to Plan Their Work