Essentials of Selling Program
Global Sales University By SalesRuby.
What is ESP - Essentials of Selling Program
The Essentials of Selling Program (ESP) is theadvanced level of the Fundamentals of Selling Program. It is designed for sales professionals who already understand the basics of selling and want to elevate their competence, confidence, and consistency in achieving results.
This program goes beyond foundational sales knowledge, it dives deeper into the psychology of trust, relationship management, emotional intelligence, and communication mastery. It also provides practical strategies for building long-term customer relationships and closing deals more effectively.
Who is FSP1 Meant For?
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Experienced Sales people with 5+ years of experience or those who have completed FSP
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C-level executives and entrepreneurs who intend to increase their revenue
If you’re tired of average or poor performance and you want a sales training that can help you deliver result and achieve your target this year, this is for you.
Here’s Why Top Sales Teams and Individual Performers Are Choosing FSP1
Not just another online sales course. This is why we have over 80% recommendation rate!
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Learn at your own pace
100% self-paced and flexible. No disruption to your work.
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Online, global access
Join from anywhere, anytime.
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Highly practical & interactive
Includes roleplays, assignments, peer reviews & gamified sessions.
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Target-focused
Every module is built around helping you and your team hit real sales goals.
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Instructor-led sessions
Learners want to ask questions and interact with trainers.
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Globally recognized certificate
Showcase your upgraded skills with confidence.
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Top-notch Design
Designed to help you become a top-performing, modern-day sales consultant.
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Globally Compatible
We have multiple faculties from multiple countries including Nigeria, Ghana, South Africa etc
Now, here’s What You’ll Learn
Have their ability to build trust and credibility with customers strengthened.
Know how to ask powerful, high-impact questions that uncover true buyer motivations.
Be able to apply emotional intelligence to manage relationships and handle complex sales interactions.
Communicate and present ideas with clarity, confidence, and influence.
Manage customer relationships strategically to drive retention and growth.
Write persuasive outbound emails that engage prospects and spark conversations.
Master advanced follow-up and closing strategies to consistently convert opportunities.
How to use AI tools to sell smarter and faster
Are you unsure whether this is for you? And saying…
“But I don’t like online learning…”
We get it — most online trainings are boring and passive.
FSP1 is different. It’s built around:
- Games & roleplays to keep learning exciting
- Peer-to-peer review for deeper insights
- Bite-sized lessons so you can learn fast, retain more, and apply immediately
This is not another Zoom lecture. This is learning by doing — fun, flexible, and focused.
“A month feels long…”
That’s why FSP1 is self-paced — so you never fall behind.
Even if you’re on a project, you can:
- Watch lessons on your own time
- Pause and resume anytime
- Apply what you learn immediately in real-life selling situations
And because the learning is spaced out with short, engaging sessions, you retain more without ever feeling overwhelmed.
“Is it really practical?”
Absolutely. FSP1 is not theory-heavy — it’s action-focused.
You’ll roleplay with real-world scenarios, practice sales calls, handle objections live, and get actionable feedback.
Every module is about doing, not just learning.
TESTIMONIALS
MEET THE INSTRUCTORS
🇳🇬 Bunmi Jembola
Bunmi Jembola is Africa’s leading sales trainer with a decade-long history training Africa’s biggest brands including MTN, SeamlessHR, Coca Cola, Flour Mills PLC etc. BJ has had the opportunity to train over 10,000 sales people and business owners as well as over 1,000 organizations.
Winston Nolan 🇿🇦
Wnston Nolan is one of Africa’s best trainers on sales execution and revenue growth. For almost two decades he has helped over 10,000 sales people win. South Africa’s. Brings nearly 18 years of frontline sales experience, spanning both B2B and B2C environments
🏁 The Goal of FSP1 Is Simple
To transform you from just another seller to a trusted consultant — someone your buyers respect, prefer, and buy from. Join the top 10% salespeople today and stand out.
🎓 Graduate with a Global Certificate
Upon completion, you’ll receive a recognized Certificate of Completion issued by SalesRuby, Africa’s best sales enablement organization which you can proudly add to your portfolio, resume, or LinkedIn.
Individual Subscription
1 - 4 Persons-
Practical self-paced learning lasting 1 full month
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Multiple class work, roles play and assignment
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Support for one month after training
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Certificate of completion
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Insights on how to use AI tools to close deals
Corporate Subscription
5 or more Persons-
ALL benefits in Gold (Individual Subscription)
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Weekly report for the team
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Weekly report for the team
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Sales Process Template for You to Optimize How You Sell
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Sales Planner for Your Sales Team to Plan Their Work